Wednesday, May 6, 2015

Holistic Sensory Methods at PMCA Production Conference

I was  thrilled to work with Myrna Fossum at the 69th Annual PMCA Production Conference. Myrna was invited to speak on the topic of Sensory Evaluation and I co-authored our paper titled, Using Holistic Sensory Methods.

Look for the paper in the May issue of Manufacturing Confectioner Magazine. I have included a preview page here.

If you'd like a copy of the presentation, please email me. You can find our videos of consumers tasting chocolate as well as a trained sensory panel by following the links to YouTube. We used these to demonstrate the type and quality of information you can gather from each type of group.

Just as we had finished our presentation and paper when this GREAT article about sensory marketing came out in Harvard Business Review. 

Thanks to everyone who supported the project! Beth Kimmerle

Friday, April 3, 2015

Just in time for Easter...Peeps reprised

In this Feb. 13, 2013 photo, new Peeps are proudly displayed
at the Just Born factory in Bethlehem, Pa. (Matt Rourke/AP Photo)

A few years back, I took a tour of the Peeps factory in Bethlehem, Pa. 

Happy Easter!

Peep this Ben Wiseman illustration. It just showed up in a NYT article by Frank Bruni.

Tuesday, January 27, 2015

Chocolate themed Fèves for your King Cake!

These little fèves (or beans) are collectible porcelain charms or figurines, usually in the shape of French icons. The amazing fèves shown above are beloved French CHOCOLATE items like truffles, hot cocoa, and of course the revered cacao pod. 

During the Epiphany families share King Cake or "galette des rois" that are laced with a single fève surprise. The person who finds the much sought after fève in their slice of cake is considered the king for the day and gets to wear the paper crown which is usually shaped around or sometime attached below the cake. In France some bakeries even offer customized fèves depicting common cultural themes from movie stars to cartoon characters. 

Friday, January 16, 2015

Silicone Sweets for your iPhone!

I am in LOVE with these treat encrusted iPhone cases from CHOCOO Hong Kong. Check out the amazing array. Chocoo Pinky Kitty and Chocoo Choco Creamy Blueberries and Green Apple are totally stunning!

Who needs to use an iPhone when you can gaze at the sweet treat inspired "creamy silicone" covers? They are $60, handmade, and one-of-a-kind.