Giving cacao beans cachet

This Newsweek article written by Jessica Firger looks at FCIA, heirloom cacao and consumer perception of artisan chocolate bars. Here's a sneak preview. Read it on-line!

Beth Kimmerle, author of Chocolate: The Sweet History, says the HCP initiative shows that “flavor has currency again.” In recent years, companies such as Dandelion and Brooklyn-based Mast Brothers have proved there is a place in the market for a gourmet bar. Kimmerle says consumers would purchase even higher-end chocolate if businesses were willing to take the risk.


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