Beth’s Chocolate and Candy Trends for 2012
|From Bond Street Chocolate's |
2. The Ultimate: While sensible shopping is still very much in vogue increasingly consumers will indulge in “the ultimate”. Expect confectionery items made with over the top ingredients like 24k gold dust served in decadent packaging. These are not just pricy treats these are products that make a statement. Confections are seen as an affordable and somewhat practical edible luxury, so consumers will be willing to splurge on these premium treats in place of big-ticket items.
4. Chain Reaction: More people want to make confectionery and dessert with products they know. Practicing extreme “artisan”, they are acquainted with everyone along the food chain, from the producer to the farmer and they claim it on their packages or websites. Ingredient origins will be linked to quality--makers and consumers both will continue to ask where their food comes from and seek out locally sourced ingredients.
5. Grab a Toque: Many consumers are raising their social status through their knowledge of store locations and pictures of food. Cooking and eating treats have become social events through twitter and blogs. It’s also easier to take and post your own “how-to” video on line allowing everyone access to being a food star.
6. "Scandy": Americans enjoy the petite size and natural ingredients in Scandinavian treats. You'll see more licorice and sweets with infused with cardamom. Scandinavian sweets
7. Breakfast: Customers love breakfast and the theme showing up is sweets inspired by waffles, butter, maple syrup and French toast.
|Opportunity alert...more juice candy!|
9. Free-From: Gluten-free snacks and products designed for consumers with food allergies will continue to be hot. More consumers will also opt to cut out gluten and dairy ingredients simply for health reasons. Watch for great whole grains like quinoa to show up in candy and granola bars. More and more confectionery products will claim gluten-, dairy-, soy- and nut-free in a niche that is sure to grow.
10. Mediterranean Sweets: A growing interest in eating healthy, vegetarian, and ethnic foods are among the factors in Mediterranean flavored or inspired sweets. Watch for an increase in pistachio, honey, pomegranate, olive and olive oil in chocolates and confections.