Candy: The New Essential

November 29, 2011

Candy: The New Essential

While Americans are skeptical about our economic future, they are optimistic about candy. According to a study by Leo Burnett gas, smartphones, cable TV and even CANDY were items Americans deemed "essential" during a recession. Candy has long been called "recession proof". Now, it's in the pudding.

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About Beth Kimmerle

Beth has worked on innovation and sensory projects for both industrial and artisanal food clients for over two decades. She began her food product development career with a major candy company and worked with Starbucks Coffee Company.

Beth is the author of four books documenting the history of America's confectionery industry. She's shared her expertise and culinary skills on the Food Network, History Channel, National Public Radio, and NBC's The Today Show and Martha Stewart.

As a culinarian, Beth’s instructed at the Institute of Culinary Education in New York City. On the topic of food, she's lectured at The Chicago History Museum, Princeton University, and the University of Chicago.

Beth holds a confectionery food science certificate from University of Wisconsin and a Sensory Science certificate from International Food Technologists. Beth also holds a paintbrush and is an obsessive food doodler. Her first illustrated book about food is forthcoming.

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Candy: The New Essential

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