To introduce their latest launch, Magnum, the Unilever ice cream bar made with Belgian chocolate, consulted with fashion designer Karl Lagerfeld. Under Lagerfeld's direction, chocolatier Patrick Roger, used over 10 tons of chocolate to create 'The Magnum Chocolate Suite' . The choco-creepy sculpture features a likeness to model Baptiste Giabiconi, who's Karl Lagerfeld's muse. Lightly dusted with cocoa, the chocolate fella is casually reclining on a bed with an ice cream bar in his hand. The campaign also features Lagerfeld directed videosof models inspired by ice cream. We rarely say this about chocolate around here but give this one big, "e-uwww"!